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Author Archives: hausman

Aug 6 2014

Using Drawings to Promote Your Projects

Last month’s theme explored the importance of incorporating a broad range of strategic tools to communicate about your firm. Another effective approach to promoting your projects is to use drawings, renderings, diagrams, and other visual representations. You probably have lots of drawings, elevations, site plans, and diagrams you’ve created for projects to show to clients […]

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Jul 31 2014

Effective Strategies for Communicating Your Firm: Pitch Perfectly

Brien McDaniel is the Director of Communications and Senior Associate of FXFOWLE Architects, a firm committed to innovative design inspired by urbanism, technology and sustainable strategies. He has over 20 years of communications, media relations, and special event management experience for higher education and cultural institutions, and architectural practices by Brien McDaniel Now that you’ve […]

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Jul 29 2014

Effective Strategies for Communicating Your Firm: Successful Outreach

This past spring, Dr. Tami Hausman participated in a panel at SMPS Northeast Regional Conference (NERC) that discussed the rapidly changing landscape for marketing in the A/E/C industry. The other panelists included this month’s featured guest bloggers, Kirsten Sibilia, Principal of Dattner Architects and Brien McDaniel, Director of Communications at FXFOWLE. In this next post, Tami shares proven communications strategies that help […]

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Jul 8 2014

Effective Strategies for Communicating Your Firm: Plan Wisely

For our featured guest post this month, we welcome Kirsten Sibilia, Principal of Dattner Architects, a New York City firm known for design excellence and civic engagement. A vocal advocate for the value of design, the power of the built environment, and the importance of sustainability, Kirsten has dedicated her professional career to supporting the […]

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Jun 27 2014

Hosting an Effective Media Event

The day of your media event has arrived! It’s time to play cruise director, tour guide, and publicist. Don’t worry: in this post, we’re going to walk you through the event so that you’ll come out looking like you’ve got your own team of professionals who planned the event for you. Here’s what you need […]

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Jun 20 2014

Planning an Effective Media Event

This month, we’ve discussed phasing your publicity and communications outreach over the different stages of your project from ground breaking to ribbon-cutting. At last, the day you’ve been waiting for is finally here and your new project is ready to be shown to the press! A great way to do this is to organize a […]

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Jun 13 2014

 Three Ways To Make Those Lazy Summer Days More Productive

For our featured guest post this month, we welcome Susan Murphy, Principal of Murphy Motivation & Training, which takes a rigorous approach to help clients learn proven successful ways to take their communication, relationship building, sales and presentation skills to a higher level. Susan is a woman with a mission: to teach and coach the […]

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May 31 2014

Spring into Networking: Make the Most Out of Professional Events

You’ve taken on the challenge of planning your own event, now it’s time to look at effective ways to get the most out of the events that you attend. The weather is getting warmer, so there’s no excuse for you to be sitting at your desk all day. It’s time to be out and about! […]

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May 21 2014

Spring Into Networking: 5 Strategies to Plan Your Event

When it comes to marketing your firm, events mean networking. To put your business in front of new potential clients, get out there and attend industry events — like those we highlighted in our first post this month. Ready to take your networking to the next level? It’s time to host your own event. This […]

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May 8 2014

Spring Networking: Top 5 New York Design/Construction Events

At long last, spring has arrived, with plenty of bright sunshine and colorful flowers. Now is the time to kick your professional social life into gear. Awaken from your winter slumber and join your industry peers for networking events to build your business while having fun. It’s the season to make new relationships and rekindle old ones! […]

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Apr 30 2014

#GlobalArchitecture: 5 Tips for Communicating Across Cultures

  As we mentioned in our first blog post this month, Writing Around the World, a global marketplace is the norm in 2014. If you are about to journey around the world to win your next project, then be certain to board your flight completely prepared. Do your homework before you leave town, and your […]

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Apr 28 2014

#GlobalArchitecture: Test Your Knowledge, Part 2

The wait is over. Here are the answers to our #globalarchitecture pop quiz! This is the Oscar Niemayer Museum  in Curitiba, Brazil. Designed by the renowned Brazilian architect in 2002, it was named in his honor — he completed the project at age 95. It is commonly known as “the Eye” and its shape is inspired […]

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