Author Archives: hausman
Nov 15 2014
Social in SoHo
Dear Doctor, I am a 40-something marketing director at a mid-sized architecture firm in New York City. Our firm works with many of the city’s top developers, and we seem to be on the radar of most of the editors and journalists that cover architecture. Here’s my dilemma: our partners are do not naturally […]
Read MoreNov 1 2014
Building from Scratch
Dear Doctor, I am an architect with ten years of experience who recently opened my own architecture firm with three colleagues. Each of us comes from large, well-known firms with very high profiles, so getting press for our projects was relatively easy. Now that we have our own firm – although we have strong […]
Read MoreOct 31 2014
Who’s Afraid of Social Media?
The scary truth about using social media is that it’s not as hard as you think. It’s up to you to decide how you want to use it and which platforms suit your firm best. Social media is an essential tool for successful marketing efforts. Design professionals can share their work and ideas in real […]
Read MoreOct 28 2014
Bad communication is frightening! How to banish it for good
What frightens you most? Creepy crawlers in the night, werewolves howling at full moons, haunted houses, or skeletons in the closet? Well, we’re scared of all those things, too, but what really frightens us is how some people communicate. You may laugh, but it’s true! We have so many ways to communicate these days (some […]
Read MoreOct 21 2014
Raise Your Professional Profile from the Dead
It’s October once again; when bumps in the night and creepy creatures can rattle even the bravest folks. But the scariest thing that can happen to you this season is when you realize you’ve let your professional profile slip into the darkness! Here are a few tips to help you change from an industry ghost […]
Read MoreSep 30 2014
Use SEO Strategically to Raise Your Firm’s Online Visibility
This month we’ve heard from guest bloggers Brad Feinknopf on investing in good photography and Jessica Wyman on tips for designing an effective website. Now that you’ve got a great website with gorgeous photography, how do you actually get visitors? The answer is SEO. Search engine optimization (SEO) improves a website’s visibility in online search […]
Read MoreSep 29 2014
Impact + Beauty: Top tips for designing compelling portfolio websites
Jessica Wyman is principal and creative director of Wyman Projects, a graphic design and web development consultancy based in New York City. As a graphic designer with a degree in architecture, she has ten years of experience collaborating with architects, interior designers, engineers, and A/E/C consultants, to create meaningful print and web experiences that communicate professionalism and integrity. Jessica […]
Read MoreSep 18 2014
Image ROI: When you invest in good photography, you invest in your future success
This month, we’re giving AEC industry professionals tips on the best ways to improve their websites. In our first installment, nationally recognized architectural photographer Brad Feinknopf offers insight on investing in good photography. The Columbus-based photographer has been shooting architecture and commercial related images for over 25 years. His images have been published worldwide […]
Read MoreAug 29 2014
Creating Videos to Showcase Your Portfolio and Your Firm
In our previous posts this month, we’ve covered using drawings and diagrams to communicate the design complexities of your projects and we’ve given you a strategic plan for writing your first book. In this post, we want to take you step-by-step through creating your own videos and using them to showcase your portfolio and your […]
Read MoreAug 25 2014
Writing a Book to Help Build Influence
In this month’s series of posts, we’re exploring the effectiveness of materials outside of photography. We’ll give you tips on how to increase your outreach using materials from different mediums ranging from visual to printed. Take a look in the following post to see how investing the time to write a book can improve your integrated communications program and help you […]
Read MoreAug 6 2014
Using Drawings to Promote Your Projects
Last month’s theme explored the importance of incorporating a broad range of strategic tools to communicate about your firm. Another effective approach to promoting your projects is to use drawings, renderings, diagrams, and other visual representations. You probably have lots of drawings, elevations, site plans, and diagrams you’ve created for projects to show to clients […]
Read MoreJul 31 2014
Effective Strategies for Communicating Your Firm: Pitch Perfectly
Brien McDaniel is the Director of Communications and Senior Associate of FXFOWLE Architects, a firm committed to innovative design inspired by urbanism, technology and sustainable strategies. He has over 20 years of communications, media relations, and special event management experience for higher education and cultural institutions, and architectural practices by Brien McDaniel Now that you’ve […]
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