Author Archives: hausman
Apr 27 2015
Raise Awareness of Landscape Architecture and Promote Your Work
“Can you fix my backyard?“ If you’re a landscape architect, you’ve had to listen to this question a hundred times. Your friends think your job is to prune their roses and mow their lawn. You may also hear, “Oh, you live in New York? There can’t be much work for landscape architects there.” In reality, […]
Read MoreApr 20 2015
Design Your Social Media Landscape
Editor’s Note: April is World Landscape Architecture Month #WLAM2015. In recognition of this month-long celebration, the American Society of Landscape Architects (ASLA) held numerous events to bring greater awareness to the discipline. As part of that effort, Dr. Tami Hausman, president of Hausman LLC, participated on a panel about social media for the ASLA NY […]
Read MoreApr 13 2015
Make your Landscape Architecture PR Bloom in 5 Easy Steps
April is Landscape Architecture Month, and the profession is in the spotlight. What can landscape architects do this Spring and throughout the year to get the attention of the media? Landscapes take a long time to design and a long time to grow. Unless you’re Michael Van Valkenburgh, you probably don’t have a ribbon cutting […]
Read MoreMar 31 2015
Five things to stop saying in your press releases
Some of the most needless words in press releases are also the most common. Many wasted words are holdovers from the early days of PR, when press releases were written on stone tablets. Others are borrowed from the corporate jargon that emerged since the advent of the corporate website. It’s not just the words but […]
Read MoreMar 23 2015
High-Riser
Dear Doctor, Our firm just completed one of the highest profile projects in our 15-year history – it’s a 30-story residential tower – and it’s also one of the best projects that the firm has ever done. As the design partner on the project, I want to get as much coverage in the press […]
Read MoreMar 17 2015
Powerhouse PR: Get Results by Knowing What Journalists Need
When you give reporters what they need, you get more and better media coverage. It sounds simple. But we become so focused on what we want from the media that we sometimes forget to consider their needs. If you help them do their job, yours will be easier, too. You can’t cater to every request. […]
Read MoreFeb 24 2015
The ROI of Relationships
by Steve Whitehorn The financial success of any firm is built upon its personal relationships. However, many firms often fail to realize this basic truth. The endless pursuit of new clients to expand market share is an outmoded, counterproductive strategy. You can spend an overwhelming proportion of your marketing budget trying to win new clients, […]
Read MoreFeb 17 2015
Off the Radar
Dear Doctor, I’m an architect with a strong professional network, including over 500+ connections on LinkedIn. I’m also a member of the AIA. But my network is predominately made up of other design professionals and colleagues in the AEC industry. I feel like it’s a new year, and I need to do something different. I’d like […]
Read MoreFeb 11 2015
Little Things Mean A Lot: How to Strengthen Your Professional Relationships
Whether you follow-up after a meeting with a brief, friendly email, send a client a card for their birthday, or simply pick up the phone to check-in and say hi, every “little thing” that you do to reach out to clients, colleagues, and journalists can help strengthen your professional relationships. These seemingly small actions place […]
Read MoreJan 26 2015
Public Relations – Are You an Innie or an Outie?
Dale Walker is the Director of Communications at Francis Cauffman, a Philadelphia and NYC based architecture firm that has supported its clients since 1954 with innovative architecture, planning, and interior design services. With close to three decades of experience in marketing and communications for the AEC industry, Dale’s expertise includes marketing and proposal strategies, positioning, […]
Read MoreJan 23 2015
Lost in Translation
Dear Doctor, I just started working at an architecture firm, after spending many years in the financial industry. It’s been an exciting career change. As part of my business development activities, I have been attending rehearsals with the partners and project teams as they prepare for interviews. Since I’m a newbie to this industry, […]
Read MoreJan 20 2015
Test Your Knowledge: PR Pop Quiz
There’s no better way to start the New Year off than perfecting your firm’s PR strategy. The first step to improving your firm’s communications plan is developing a clearer understanding of what PR is and what it can do for you. We’ve put together a mini pop quiz of several common misconceptions of PR. How […]
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