Yearly Archives: 2015

Dec 20 2015

Ho, Ho, Hausman!

What’s better than a puppy for Christmas? It’s the newest Christmas card from Hausman LLC! We just revealed the latest card in our award-winning series; you can catch them all here. We wish everyone a delightful holiday! (We’re already scheming about our theme for 2016, so if you have suggestions for Team Hausman, let us know).

Dec 18 2015

Fun Haus: You Bring Us Joy! Hausman’s holiday cards

Here at Hausman LLC, we take our holidays seriously. And we seriously love creating fun, memorable holiday cards! Let’s take a look at our “You Bring Us Joy” series and how it has evolved through the years. Happy holidays and remember, you do bring us JOY! 2015 2014 2013 2012 2011 2010

Dec 16 2015

Presents with Presence

Nine shopping days ’til Christmas—it’s time to get serious. If you’re intimidated by choosing the perfect present for the discerning (aren’t they all?) architect or designer in your life, never fear. We’ve compiled the best of the many gift guides for the season, drawn from some of our favorite magazines and websites. Here’s a sampling. […]

Dec 15 2015

Season’s Greetings

Especially in the end-of-year rush, contacting an already-busy person can be frustrating. It’s important to keep in mind that communication is a process, not an instantaneous event. Now as always, reaching out to an influential individual requires equal parts tact, savvy, and persistence. 1. Lay the Groundwork for Connecting Check your networks to see […]

Dec 2 2015

List Wish

December. During this last month of the year, it’s natural to look back and reflect on what we can improve upon in our lives and work. One item that frequently pops up is time management. Over the next few weeks we’ll look at ways to become more efficient and organized. It’s something we all […]

Nov 23 2015

Type Casting

With typography, as in architecture, every detail makes a difference. One of the first steps in constructing your firm’s graphic identity will likely be developing an appropriate logo. 1. First Impressions It makes sense to select a typeface that reflects your firm’s outlook and positioning. To communicate expertise and capability, classic yet versatile fonts […]

Nov 18 2015

Hausman LLC at THE Marketing Event 2015

Hausman LLC was in the house haus at THE Marketing Event held by the New York City chapter of the Society for Marketing Professional Services on 11 November 2015. Tami Hausman, Ph.D., president, and Troy Vázquez-Cain, director of client relations, delivered a presentation, Build Your Brand in 4 Easy Steps, to an audience that represented […]

Oct 23 2015

Fun Haus – Haunted Haus Tour

We’ve reached the end of October and it’s time again for costume parties, scary movies, and, our favorite, haunted “Haus”-es! We’ve scanned the globe to locate the coolest and creepiest abodes. As a primer for this post, read this excellent New York Times article on the subject by Patricia Leigh Brown published back in 1987. […]

Oct 13 2015

Celebrating Architecture and Design Around the Globe

With the advent of Archtober here in New York, we thought we’d share how the rest of the world celebrates architecture. Pack your bags, pull out your passports, and get ready for an international design tour-de-force! From our cousins across the pond comes UK: LOVE ARCHITECTURE. The festival is national, taking in this year’s Royal […]

Oct 5 2015

Architecture & Design Film Festival – Kyle Bergman Q+A

Here in New York City, it’s Architecture and Design Month “Archtober” (ärk’tōbər)! It’s the fifth annual month-long festival of architecture activities, programs and exhibitions taking place during the month of October. Around the globe, there are a bounty of cultural festivals that also celebrate excellent architecture and great design and, this month, we’re highlighting some […]

Sep 29 2015

Be the Leader of the Pack

Three ways to position yourself as a thought leader in your industry You’ve made it to part three of our September Strategies series. We’ve given you insight into creating a brand identity that matches your business goals and advice on how to create a communications plan that will achieve those goals. In this blog […]

Sep 22 2015

September success strategies

Four steps for creating a powerful communications plan If you read our previous blog post regarding re-calibrating your brand, you’ve taken the first step towards long-term success. Ok, so you’ve gone through the mini-branding evaluation. You’ve identified the specific types of clients you want, clarified your direct and indirect competitors, defined your differentiators, aligned your […]

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